How will prospective patients know about your practice?

Given today’s increased popularity and usage of smart phones and personal tablets, effectively delivering your message online has become more challenging than ever.

More and more business are competing to rank on page one google but what’s equally as important is getting Chosen by patients in need of your services.

Prospective patients are now on zoom calls and utilizing telehealth services. Many patients are utilizing emailing and “shopping online” for Healthcare options. No one understands this better than the Monmouth Health and Wellness network, a user friendly, no nonsense, Hyper-Local Digital Health and Wellness online resource optimized by Google.

You see Monmouth Health and Wellness (MH&W) is an easy to use directory and online resource that increases your Google presence and exposure of your practice to attract new patients. In addition, we can market your practice in local social media and help you build trust in the community for your services and specialties.

Monmouth Health and Wellness has created a convenient hyper local health and wellness directory for visitors to quickly receive the information they seek. It’s the perfect site created for those searching for a specific medical service, physician, dentist, physical therapist, nutritionist or wellness provider located right here in Monmouth County.

MonmouthHealthandWellness.com has quickly grown in popularity.

  • MHW reaches on 10,000-15,000 viewers a month!

The Average user spends between 5-3.6 minutes per session

  • The Average Viewership Age is Between 30-68
  • Gender Breakout 74% Female & 26% Male
  • Social Media Audience reaches over 100,000 users from Facebook, Instagram, and Local Community Groups online.
  • Our Monthly Newsletter reaches over 3,000 local Residence and Businesses in Monmouth County

 

Some of our Newest Features Include:

  • TeleHealth Buttons- Phone links to provider telehealth lines
  • Wellness Offers and Coupons -Printed from your computer for discounts
  • Videos, Blogs, and Podcasts for Patient Education
  • Real-Time Reporting- thousands of views directly to your profile
  • User-Friendly Methods for Patient Contact- via form, phone, or email
  • Online Review Integration with Birdeye- online review marketing software

Here is what MH&W specifically does for you and your practice.

To begin, we get you found on Google, where your practice is listed organically, at a lower cost that PPC, with organic search results. MH& W helps your website Search Engine Optimization (SEO) and enhances your digital presence in more than one place on Google.  We include links and funnel traffic to your own website and social channels.

Imagine receiving Real -Time Reporting of thousands of views directly to your profile.

MH&W provides a “get to know you “personal, professional profile and describes the services that your practice offers. It’s your “salesman on the Internet” It’s also a great opportunity for your health-related advice thus being positioned as an “expert” in your field of specialization.

With MH&W your practice joins a Community Network and lists you among your peers.

In social media – where today, many people spend hours a day scrolling, we share in local groups and have build a local following to share your expertise. This helps build trust within the local community. Plus, to promote your special healthcare event, or offering there’s a Monthly E-Blast Newsletter.

Want others to see your patient reviews? MH&W helps build reviews with our Verified Review System and partnership with Birdeye.com

Knowing that todays consumers’ health care searches have changed. The approach to building a profitable medical practice must include a digital strategy. In our digitally connected world, word- of- mouth patient referrals happen online and you cannot afford to miss out.

So, why wait? Join our MH&W community today at www.monmouthhealthandwellness.com

Responsive Design In Healthcare Sites Is It Really Important

Responsive Design isn’t new to the digital world – in fact, since being recommended by Google as the best strategy for mobile-optimized websites in 2012, it has become the gold standard of web design. However, in line with digital trends in the past, the healthcare industry is one of the last to be seeing this shift in adapting responsive design techniques to their websites.

Healthcare organizations, independent practices, and hospitals can be hesitant to redesign their websites to be responsive, as it can be a costly investment, with most just recently establishing their web presence within the past 5-10 years. With the rise in mobile users utilizing their smartphones, tablets, and other media devices to access healthcare information, search for providers, and read hospital reviews, responsive design and mobile access is extremely important in the changing landscape of healthcare marketing.

HealthCare.gov, the government’s Health Insurance Marketplace, which features a responsive website design, had 7.5 million users utilize the website to sign up for health insurance as of April 2014, exceeding their original expectations for engagement. More than one-fourth of these users signed up from mobile devices – that’s over 1.8 million people! Without a responsive design that allowed users to sign up from mobile devices, would HealthCare.gov have exceeded its original expectations? In my opinion, it is highly unlikely.

Responsive design is extremely important for healthcare organizations and practices to adapt because:

  • Cost vs. ROI: Although the cost of redesigning a website to be responsive can be an investment for some practices, it is, in most cases, equal to or less than the cost of developing a standalone mobile application. It eliminates the need to update two websites simultaneously, as organizations would create separate, mobile-only versions of their websites that had less visual content, and served more as a landing page for mobile users. Making your current website responsive will ease costs associated with additional hours of work from your marketing agency by eliminating the need to update, troubleshoot, and maintain a separate mobile-only version of your website. Additionally, the increased compatibility with more mobile devices will increase the amount of users that will access your website.
  • Eliminating The Need For Expensive Mobile Apps: Although the first point touched on this, mobile applications are becoming more and more of a wasted expense for healthcare providers. According to The Social Media Hat, “99% of apps only get used once. Unless your app does something amazing that no one else’s does, then the reality is that it will get downloaded, opened and forgotten about.” Is your practice realistically prepared to develop a mobile app that will outshine WebMD’s app? Odds are that it isn’t. A responsive website will cover the need for your practice to have a mobile online presence without the unnecessary cost of developing a standalone mobile application.
  • Reach: According to CNN, as of February 2014, Americans use smartphones and tablets more than PC’s to access the Internet. 55% of American adults own smartphones, and 42% own tablets. As I mentioned earlier with HealthCare.gov, having a website that is responsive and mobile-friendly is key to reaching this significant portion of the market. Without this portion of the market, you limit the reach of your campaigns, which will also affect the efficiency of any marketing efforts, again coming back to your ROI.