Case Study Ranking Allegra Ortho

Client: Allegra Ortho

Overview: Client wanted the following keywords rank on front page of google:

 

Page Creation: 2019/11/30
Keyword: Hip Surgery Monmouth County NJ
Rank: Front Page google
 
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Monmouthhealthandwellness.com Year in Review 2019

In 2019 MHW had a growth of over %50 in organic searches on GOOGLE. Our database participation grew by 25% and we added new features and partnerships.

New Features Update

  • A New Video Showcase

https://monmouthhealthandwellness.com/category/health-blog/videos/

  • The launch of Health and Beauty Tips

https://monmouthhealthandwellness.com/health-and-beauty-tips-monmouth-county-nj/

  • Fitness Tips

https://monmouthhealthandwellness.com/category/health-blog/fitness-tips/

  • Pet Health

https://monmouthhealthandwellness.com/category/health-blog/pet-health/

 

Partnerships 

  • We have secured a Partnership with the  Geriatric Advisory Council of Monmouth County . This partnership exposes us to a group with a focus on Senior Care and the senior community.
  • MHW Joins forces with Barter Saves to offer online advertising to local businesses

 

Social Media, Alliances, Stats, and Marketing 

 Google Searches, increased social media followers and more participating doctors, and health and wellness providers.

Our Social media growth exceeding 1,500 local residents with a monthly reach of over 18,000 users per month. Social media group network is now over 150 local Monmouth County Facebook community groups which add thousands of more users to our social media community.   Our organic Google Search Reach has exceeded over 50% of our 2018 reach

MHW organic searches are up 52% from 2018

 

Product Enhancement

Profile Layout enhancement- Profiles are now Micro Sites that include important contact information immediately on the top of the page as well as on the bottom of the profile. All profiles come with links to website, email links, and an online LEAD Generation Form. Stats are captured in real time.

We look forward to our continued partnership and growth in  2020 as we continue to build a larger presence for Local  Monmouth County  Healthcare. Watch for our new partnerships with online ventures to further increase exposure.

Sign up Today. Be part of the growing community to enhance your business & attract new patients.  Happy New Year

https://monmouthhealthandwellness.com/marketing/grow-your-presence-in-monmouth-county-nj/

MHW Site Updates 12/29/2019

Here at MHW we’re always looking to grow our presence not only in our Monmouth County Community but online.Below are some new features on MHW

  • This year MWH integrated STACKPATH. StackPath, LLC is an American content delivery network, cloud service and web application firewall provider with headquarters in Dallas, Texas in the United States . The company was founded in 2015 by Lance Crosby. By adding STACKPATH MHW now provides not only secure edge online browsing for our users but faster load times so our end users can search and find Health And Wellness providers with speed.
  • MHW also added an SSL to our platform to better secure our user experience.
  • MHW added request appointment box on the bottom right of all profiles to give user a easier way to get in contact with a Health and Wellness provider.
  • MHW expnded its voice to other online publications Jersey Shore Scene and The Journal

 

Responsive Design In Healthcare Sites Is It Really Important

Responsive Design isn’t new to the digital world – in fact, since being recommended by Google as the best strategy for mobile-optimized websites in 2012, it has become the gold standard of web design. However, in line with digital trends in the past, the healthcare industry is one of the last to be seeing this shift in adapting responsive design techniques to their websites.

Healthcare organizations, independent practices, and hospitals can be hesitant to redesign their websites to be responsive, as it can be a costly investment, with most just recently establishing their web presence within the past 5-10 years. With the rise in mobile users utilizing their smartphones, tablets, and other media devices to access healthcare information, search for providers, and read hospital reviews, responsive design and mobile access is extremely important in the changing landscape of healthcare marketing.

HealthCare.gov, the government’s Health Insurance Marketplace, which features a responsive website design, had 7.5 million users utilize the website to sign up for health insurance as of April 2014, exceeding their original expectations for engagement. More than one-fourth of these users signed up from mobile devices – that’s over 1.8 million people! Without a responsive design that allowed users to sign up from mobile devices, would HealthCare.gov have exceeded its original expectations? In my opinion, it is highly unlikely.

Responsive design is extremely important for healthcare organizations and practices to adapt because:

  • Cost vs. ROI: Although the cost of redesigning a website to be responsive can be an investment for some practices, it is, in most cases, equal to or less than the cost of developing a standalone mobile application. It eliminates the need to update two websites simultaneously, as organizations would create separate, mobile-only versions of their websites that had less visual content, and served more as a landing page for mobile users. Making your current website responsive will ease costs associated with additional hours of work from your marketing agency by eliminating the need to update, troubleshoot, and maintain a separate mobile-only version of your website. Additionally, the increased compatibility with more mobile devices will increase the amount of users that will access your website.
  • Eliminating The Need For Expensive Mobile Apps: Although the first point touched on this, mobile applications are becoming more and more of a wasted expense for healthcare providers. According to The Social Media Hat, “99% of apps only get used once. Unless your app does something amazing that no one else’s does, then the reality is that it will get downloaded, opened and forgotten about.” Is your practice realistically prepared to develop a mobile app that will outshine WebMD’s app? Odds are that it isn’t. A responsive website will cover the need for your practice to have a mobile online presence without the unnecessary cost of developing a standalone mobile application.
  • Reach: According to CNN, as of February 2014, Americans use smartphones and tablets more than PC’s to access the Internet. 55% of American adults own smartphones, and 42% own tablets. As I mentioned earlier with HealthCare.gov, having a website that is responsive and mobile-friendly is key to reaching this significant portion of the market. Without this portion of the market, you limit the reach of your campaigns, which will also affect the efficiency of any marketing efforts, again coming back to your ROI.