Make ‘em & Break ‘em (it’s just something we do)

Make ‘em & Break ‘em (it’s just something we do)


It’s another New Year and that means it’s time for our annual ritual, Making Resolutions.

It also means that whatever resolution you make, you will surely break, although I am not sure about the timing. Some resolutions last one month, others as long as three months, but not too many extend much longer, barring a miracle.

And, as if you need a reminder to participate in this annual make a resolution insanity, you will surely be inundated to this ritual with tons of advertising. Newspaper ads, radio and TV commercials will continually bombard us that “It’s time to start anew, it’s time to make your New Year Resolutions” (as if your life will drastically change by making a resolution).

As we have seen, most of these reminder advertisements come from various weight reducing products, quickly get-in shape programs and lots of feel good gyms. All setup to tell you that the best way to begin a New Year is to reduce your weight and get into shape. Of course, this is not a bad resolution to make. Rather this is important and many of these wellness programs and products truly benefit the participant. However, if you want to play, I believe that before jumping into any diet or wellness related program one should consult a physician and or a nutritionist. Finally, something that really makes sense.

Obviously, there are simply too many resolutions besides diet control to include in this article. However, some of the more popular resolutions are promising to be an overall better person, being more caring, volunteering, increasing education, taking that long-overdue vacation, changing jobs or careers, reducing one’s alcohol intake and simply bettering one’s financial situation. Please note that a resolution is not a guarantee for improvement.

Because to be successful there is one dreadful word that over-shadows all resolutions, it’s “commitment”. So, let’s be clear because without keeping a “commitment”, it’s ballgame over.

And, here is the pitfall (or reality) about making New Year resolutions.

It goes something like this. After hearing numerous stories of individuals being lured to a new, modern fully equipped 24/7 gym through some extremely effective New Year’s advertised promotion, the appeal usually increases after visiting the nearest mirror for a look see. Now these super-hyped individuals become very excited about the prospect of having the perfect body or simply losing a few pounds through a coordinated exercise program with lots of sweat are raring to go. Sounds good, right?

But, here’s the Gottcha!

With the very best of intent, it is well known that within the first 30 days of making a resolution (especially those requiring a physical commitment), the excitement begins to wither away and then what started out as a great plan has become a chore. And, let’s face it who needs another chore?

With some very creative reasons (excuses) for dropping out, reality is it’s that dirty word “commitment” that’s the villain. Because it’s a “lack of commitment” that is the primary culprit for resolution failure which results in these resolutions going kaput!

What I find to be most puzzling about New Year’s resolutions is “Why make ’em, if you are only going to “break ‘em”?

Obviously, it’s just something we do as we start a New Year. It’s like starting your engine, we want to do something to get a fresh start and may have thought about doing during the previous year but simply could not accomplish. Thus, January 1st gives us the opportunity to start anew.

So, following this article here is a commitment that I will make and intend to keep. I will start anew by Wishing You a Sensational New Year Filled with Only Good Things (and that includes keeping those commitments)!

Stephen Dick is the president of SDMC, a full service creative marketing communications resource –

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